Hello, I’m Josh and I own ‘Spruce Goose Supply’. I live in London. I make soft goods for tough cookies. Brightly coloured clothes, homewares, patches and pins for people who have pets and too much spare time.
How did you start Spruce Goose Supply?
I started getting quite a lot of tattoos in quite a short space of time.
Whoever said money can’t buy happiness clearly never got loads of sweet tats.
I wanted to find a way to potentially work with some of the artists I really admired and maybe actually learn how to draw a bit myself, and eventually, possibly start making things that people actually wouldn’t mind wearing when they leave the house..?
How do you select the artists involved in your project?
I initially worked with tattoo artists I had met and been tattooed by. I’d travelled up to Leeds and Manchester a few times to get zapped by Rich Hadley, and he was kind enough to agree to help me. I think I asked him while he was tattooing me so he was probably too polite to say no? He let me make one of his designs into a patch, to this day nothing has sold out faster than that one. I also got talking to Alex Boyko as I think we both shared an interest in old time banjo music if I remember correctly. He was kind enough to help me out with a sacred heart design. I haven’t got a tattoo from him yet but I will do. Off the back of that, Bob Geerts and Han Shinko also took a bit of a chance on me and I’m incredibly grateful they did. We made some patches that were super popular. I’ve also had the pleasure of working with a painter called Neil Markham – he’s fantastic, I’d love to work with him again one day.
Would you define yourself as a tattoo collector?
Yes, why not!
Who did you get tattooed by?
Gre Hale, Rich Hadley, Henry Big, Frank Carter, Jonas Nyberg, Joel Madberg, Josh Sutterby, Stuart Cripwell, Austin Maples, Dani Quiepo, Jordan Baxter, Oliver Bach, Ryan Shaffer, Dan Santoro, Eli Quinters, Bert Krak, Steve Boltz, Mills from Black Garden, Simon Blay, Louie Rivers, Matthew Houston & George Bonner.
Can you tell me more about your latest additions?
I got a cheeky beast from Ryan Shaffer recently that I’m pretty into, Mills from Black Garden covered up a scrabble tile I hand poked on myself with a beautiful rose. Also picked up a fairly large Okame mask on the back of my thigh from Gre Hale.
What is the relation, in your opinion, between fashion and tattoo art?
I arrived incredibly late to the party so I’m not sure I can really have a valid opinion.
What inspires you daily?
My cat – Percy, he basically eats the same food for every meal but still seems pretty upbeat.
What do you think about the power of social media, both related to your shop and to nowadays tattoo artisits?
I think it’s important to not take yourself too seriously, I think that comes across in the pictures I post and hopefully people like it?
It’s just instagram at the end of the day eh.
I love it when people get into massive arguments in the comments of someone else’s picture and then some of it was too offensive so the person who posted the picture deleted a few comments and you are just left reading the aftermath trying to guess what the beef was about to begin with.
Can you tell us more about upcoming projects, collaborations and tattoos?
My current products and projects are very influenced by Japanese art and tattoo themes, I’m trying to do a proper range of clothes but a the moment I’m running the whole ‘operation’ out of our one bedroom flat and it’s a bit tricky. I usually work on about 3 or 4 designs at once over a few weeks and keep tweaking them until I’m like, yep I’d wear that – and then I have to get them made so I can actually wear it.
In terms of upcoming tattoo plans, hoping to get something from Chad Koeplinger and Koji Ichimaru this year. I’m going to be in New York next month so might have to pick up a little something. I’d also really like to get a couple more from Gre Hale if I can. He’s done quite a few tats for me now and I bloody love them.